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Trustworthy co-founder publicizes particulars of recent RTD teas

Trustworthy co-founder publicizes particulars of recent RTD teas

Honest co-founder announces details of new RTD teas

The co-founder of Trustworthy tea has revealed new particulars of his upcoming ready-to-drink iced tea model — together with its title and formulation particulars.

Simply Ice Tea will launch this 12 months with a dedication to Honest Commerce Licensed sourcing, in keeping with a current LinkedIn put up by Seth Goldman. He co-founded Trustworthy tea earlier than promoting a 40% stake within the RTD tea model to Coca-Cola in 2008 and the remainder three years later. In Might, Coca-Cola introduced it will discontinue Trustworthy tea on the finish of 2022, and Goldman vowed to resurrect the model’s beliefs in a brand new product.   

Goldman defined that the time period “simply” speaks to the working requirements the brand new tea line will assist by way of its Honest Commerce Licensed sourcing — additionally a trademark of the Trustworthy tea model. A 3rd-party inspection system will confirm that Simply’s suppliers adjust to Worldwide Labor Group requirements, together with no baby or jail labor, and paying tea harvesters and manufacturing facility employees a good wage. Simply Ice Tea additionally commits to pay a premium on each pound of components it buys to go on to the employees to reinvest of their communities.


As well as, all of Simply Ice Tea’s varieties will likely be licensed natural, avoiding using artificial pesticides, herbicides, pesticides and fertilizers, Goldman stated.

Using the time period “Simply” additionally displays the style and formulation of the upcoming tea line, Goldman stated. “We use recognizable and minimal components in each recipe, and naturally nothing synthetic,” in keeping with his put up. “You’ll style the essence of the tea, and never way more. And our drinks will likely be both ‘Simply candy sufficient’ or ‘Unsweetened’ to intensify the pure taste.”

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Retrieved from Seth Goldman.


Goldman additionally shared a picture of Simply Ice Tea’s emblem, which incorporates a inexperienced tea leaf prominently, much like Trustworthy tea’s emblem. The brand new product line is ready to hit shops “in a couple of months,” in keeping with the put up.

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