CHICAGO — Mondelez Worldwide, Inc. has stopped promoting Oreo Thins in the UK.
The corporate didn’t give a purpose for the choice apart from to say that it frequently critiques and refreshes its portfolio “to make sure we’re bringing probably the most related line-up of Oreo merchandise to our clients’ cabinets.”
“As a part of this course of, Oreo Thins are now not obtainable within the UK,” Mondelez stated.
Mondelez stated it would proceed to promote Oreo Thins in the US.
Mondelez launched Oreo Thins in China, and later rolled the merchandise out into the US in the summertime of 2015. On the time of the US launch, the corporate stated the crisp and delicate texture of Oreo Thins “was specifically designed for followers who love the style of Oreo however are on the lookout for a extra subtle cookie.” Oreo Thins have been launched within the UK in late 2016.
In its first 12 months within the US market, Oreo Thins generated greater than $111 million in gross sales, in keeping with IRI, a Chicago-based market analysis agency. Since then, the corporate has launched further flavors, together with golden sandwich cookies, golden sandwich cookies with lemon-flavored crème, chocolate sandwich cookies with mint-flavored crème and chocolate sandwich cookies with latte-flavored crème. Final winter, Mondelez additional expanded the Oreo Thins portfolio with Oreo Thins Additional Stuf, that includes crispy chocolate wafers with practically double the crème sandwiched inside authentic Oreo Thins.