NYACK, NY. — Michelle Wolf, co-founder of New Wave Meals, has been named chief government officer on the plant-based seafood firm.
She just lately was appointed to the highest place and already has led the launch of a smaller sized unbreaded plant-based shrimp for broader menu utility and a pre-breaded plant-based shrimp as a labor-saving answer. She additionally oversaw enhancements to the core New Wave Shrimp product, together with a reformulation to make use of completely pure and halal components.
Motivated by a ardour for meals sustainability, Ms. Wolf co-founded New Wave Meals in 2015. The corporate in 2021 launched its first product, a plant-based shrimp various made with seaweed extract and mung bean protein, in eating places and foodservice areas. It serves as an ingredient substitute for ocean shrimp in any dish the place shrimp is served sizzling.
Tyson Ventures, the enterprise capital arm of Tyson Meals Inc., has backed New Wave Meals alongside traders New Enterprise Associates, Evolution VC Companions and Sand Hill Ventures.
In her new position, Ms. Wolf will give attention to product and manufacturing enhancements to raised match the wants of cooks and preferences of customers. She additionally will lead ongoing innovation to broaden the corporate’s choices.
She holds a grasp’s diploma and a bachelor’s diploma in biomedical engineering from Carnegie Melon College.
“Michelle has been a tireless advocate for customers so as to add extra sustainable plant-based seafood objects to their present weight loss plan,” stated Liza Landsman, common associate at New Enterprise Associates and a board member at New Wave Meals. “By her imaginative and prescient and dedication to sustainability, Michelle has developed a great-tasting product. We’re excited to see how the corporate will develop below her management.”