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Hello-Chew debuts better-for-you sweet | Meals Enterprise Information

Hello-Chew debuts better-for-you sweet | Meals Enterprise Information

Hi-Chew debuts better-for-you candy | Food Business News


IRVINE, CALIF. — Morinaga America, Inc. is increasing its portfolio of Hello-Chew merchandise with the launch of Hello-Chew Lowered Sugar. Out there in mango and strawberry flavors, the sweet accommodates 30% much less sugar than the corporate’s conventional fruit chews.

Hello-Chew Lowered Sugar affords a double layer of fruit taste and is made with fruit juice and fruit puree, plus pure and synthetic flavors. It accommodates no colours from artificial sources. The fruit taste is made with dietary fiber (inulin) and different formulations to scale back sugar content material. It’s obtainable at choose retailers nationwide for a recommended retail value of $3.29 per 2-oz pack.

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The fruity confection is a part of a rising better-for-you product lineup, stated Teruhiro Kawabe, president and chief government officer of Morinaga America, an entirely owned subsidiary of Japan-based Morinaga & Co. Ltd. The corporate final 12 months launched Chargel, a line of pre-workout gel drinks that includes fruit juice, nutritional vitamins and different practical components.

“We’re so thrilled to supply customers this better-for-you sweet selection in two of our hottest flavors,” Mr. Kawabe stated. “Whereas Hello-Chew Lowered Sugar has a decrease sugar content material than our authentic mango and strawberry chews, we’re assured that customers will shortly study that it has the identical nice taste expertise they’ve grown to like.” 

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