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Flowers Meals snags stake in Base Tradition

Flowers Meals snags stake in Base Tradition

Flowers Foods snags stake in Base Culture


THOMASVILLE, GA. — Flowers Meals, Inc. introduced it has made an funding in Base Tradition, a Clearwater, Fla.-based maker of better-for-you, gluten-free and grain-free sliced bread and baked meals.

Whereas monetary phrases of the funding weren’t disclosed, Flowers Meals famous that it expects its funding will probably be used to assist Base Tradition develop distribution, scale advertising, and bolster its current manufacturing capabilities.

Base Tradition was based in 2012 by chief govt officer Jordann Windschauer. Ms. Windschauer created the corporate after struggling to search out all-natural, snacks that aligned with a paleo life-style. 5 years after making her personal merchandise at residence, Ms. Windschauer opened Base Tradition’s manufacturing facility in Clearwater. At the moment, Base Tradition merchandise can be found in almost 15,000 retail areas nationwide in addition to on-line. Base Tradition affords easy, all-natural merchandise which are 100% paleo-certified, gluten-free, grain-free, kosher-certified, dairy-free, soy-free and non-GMO verified. Choose objects are additionally keto-certified.

“The world of meals is continually evolving, and seeing entrepreneurs like Jordann create a vibrant model that resonates with health-conscious customers is actually inspiring,” stated Ryals McMullian, president and CEO of Flowers Meals. “We stay up for supporting Base Tradition because it continues to develop.”

Ms. Windschauer stated Flowers Meals and Base Tradition share related values of “placing folks first, refusing to compromise on high quality and style, and driving motion with insights.”

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“Collectively, we’re dedicated to reaching extra customers across the nation with Base Tradition’s cleanly-formulated, high-quality and scrumptious merchandise,” Ms. Windschauer stated. “We’re wanting to associate with Flowers and leverage over a century of business experience as we embark on our subsequent part of progress.”

Flowers Meals joins an current investor group led by Emil Capital Companions.

“Now we have had the privilege of supporting Jordann and her crew during the last a number of years as they reimagine baked items on shelf, they usually have confirmed to be daring, enterprising and decided each step of the way in which,” stated Marcel Bens, managing associate and chief working officer of Emil Capital Companions. “We’re delighted that Flowers Meals has chosen to spend money on the corporate, and we imagine that is the beginning of an thrilling chapter that may in the end see Base Tradition turn out to be a family identify.”

Whipstitch Capital served because the unique monetary adviser to Base Tradition on this transaction.

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