LOS ANGELES — Cult cookie model Final Crumb has closed a $3 million funding seed spherical to assist advertising and marketing and gross sales efforts. Dubbed “the Louis Vuitton of sweets,” the Los Angeles startup ships its connoisseur choices in restricted portions through weekly “drops” to customers nationwide, who’re required to hitch a waitlist for the chance to buy a field.
Based in 2020, Final Crumb provides a dozen core cookies, reminiscent of The Madonna, a peanut butter cookie, and What’s Up Doc, a carrot cookie with cream cheese frosting, alongside limited-edition releases. The model mentioned it has examined a whole lot of recipes and scores of candies, flours, dried fruits, sea salts, vanillas and extra to finetune the formulations.
“Final 12 months we bought our first field of cookies and dropped at life our imaginative and prescient of making the primary luxurious cookie model,” mentioned Matthew Jung, chief govt officer. “We dedicated to high quality and expertise and located a deeply loyal and fast-growing buyer base that believes in what we do. We’ve discovered an equally engaged group of traders who consider and share our imaginative and prescient and have the trade information to take Final Crumb to new heights.”
The seed spherical was led by Electrical Really feel Ventures, with participation from current traders and new traders Chetrit Ventures, David Grutman, Andrew Rosen, Seema Bansal and Sunny Chadha.