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Etihad Airways Launches NFT Assortment

Etihad Airways Launches NFT Assortment

Etihad Airways Launches NFT Collection

Etihad Airways has introduced that it’s launching its first NFT assortment, dubbed EY-ZERO1.

That is an thrilling innovation, the primary of its form within the aviation trade. These NFTs are a triple menace: they’re a prized collectible, they provide real-world utility, they usually’ve been designed sustainably.

The NFTs shall be obtainable for minting on July 21, 2022 for the general public, or July 18, 2022 for Etihad Visitor members.

What Are NFTs?

A non-fungible token is a kind of digital asset saved on a blockchain.

What units an NFT aside from a forex is that each NFT is exclusive and identifiable. Cash is fungible – it doesn’t matter if I’ve this bitcoin or that bitcoin, it’s all price the identical – however a non-fungible token derives its worth from its distinctiveness.

Tokens, whether or not forex or distinct collectibles, have been round for the reason that daybreak of civilization, however forgeries have been a blight for simply as lengthy. Enter blockchain: a cryptographically-secure digital ledger. By having the ability to confirm the origin, possession, and transaction historical past of an NFT, blockchain know-how is the innovation that backs the asset’s worth.

2021 ushered within the period of NFTs, with a lot of the hype centred round items of digital artwork. These sensory experiences might nonetheless be solid for presentation; nonetheless, they can’t be solid for sale, because the blockchain ensures the rightful proprietor of the true model. To a collector, a lot of the worth of possession is in figuring out that you just personal the merchandise for which you will have a style.

However NFTs may also be a lot greater than a digital model of going to a passion store. For instance, they will grant materials advantages to the proprietor, or they may very well be a digital illustration of possession of a bodily asset.

Mixed with the veracity of the blockchain, house owners can simply show their possession, thus they’re assured that they’ll rightfully reap the advantages.

Etihad Airways Launches NFTs

Constituting the EY-ZERO1 NFT assortment, there shall be as much as 2,003 tokens minted, to commemorate the yr Etihad was based.

The NFT fashions characterize Etihad’s signature 787 Dreamliner fleet, with 10 totally different livery designs showcased as limited-edition collectibles. The fashions are 3D and interactive.

With these NFTs, Etihad is bringing their distinctive real-world designs into the digital world, with unique possession within the metaverse. For any aviation geek with a desk affected by miniature mannequin airplanes, this represents the following step in the way forward for collectibles.

The EY-ZERO1 assortment is a part of Etihad’s environmental sustainability efforts, aligned with their pledge to be carbon-neutral by 2050.

The NFTs are constructed on the Polygon (MATIC) protocol, an answer constructed on high of the Ethereum blockchain to assist it function in a extra energy-efficient manner. Additionally, all income from the NFT assortment shall be used to purchase sustainable aviation gas, and the manufacturing of the NFTs has been a carbon-neutral mission.

That is very refreshing to see, on two fronts. Aviation is by nature an environmentally taxing trade, and purposeful efforts are required to make it sustainable.

Likewise, the cryptographic algorithms that assure the non-fungibility of those tokens are additionally fairly energy-intensive, and it’s paramount to pursue enhancements if these applied sciences will ever have a path ahead in our world. I’m very excited to see the 2 areas colliding in an aligned, forward-thinking method.

What Do You Get for Proudly owning an Etihad Airways NFT?

EY-ZERO1 would be the first utility-driven NFT assortment within the airline trade. That signifies that the proprietor of the NFT receives some materials profit, past simply holding a prized collectible.

Firstly, NFT house owners are granted Etihad Visitor Silver standing. Whereas the entry-level elite advantages gained’t knock your socks off, you’ll get entry to the Al Reem Lounge at Abu Dhabi Worldwide Airport and different airport lounges operated by Etihad, precedence check-in, obese baggage allowance, complimentary seat choice, and a 25% low cost on in-flight Wi-Fi.

These advantages could be most helpful for travellers who regularly make financial system class connections by way of the Center East, as lots of the identical perks are supplied on a enterprise class ticket anyway.

Al Reem Lounge Abu Dhabi

NFT holders who’re a part of the preliminary spherical of minting shall be entered right into a draw without cost Etihad tickets. 10 winners shall be awarded a free journey to Abu Dhabi from anyplace on the planet the place Etihad flies. The draw will happen on July 27, 2022.

Additionally, extra prize giveaways are anticipated sooner or later for NFT holders, in addition to issues like early entry to future NFT collections and different Web3 tasks.

On the roadmap, there are extra tangible advantages but to come back. NFT holders will unlock entry to particular Etihad occasions in Quarter 3 of 2022. Later within the yr, maintain an eye fixed out for a membership, just for NFT holders, with unique advantages – I’m imagining one thing parallel to elite standing, however with a twist.

The Tokenization of Loyalty

Etihad’s first NFT assortment is one other step in the direction of the widespread tokenization of loyalty applications.

Whereas many have scoffed on the NFT gold rush as a fad, I’ve at all times been extra intrigued by the real-world purposes of NFTs, and I do consider that loyalty applications are an excellent use case.

At its core, blockchain know-how is about belief – or extra exactly, trustlessness. You don’t have to belief the counterparty on the opposite aspect of a transaction if the unbreakable cryptographic algorithms are your verifiable supply of reality as an alternative.

In a manner, loyalty can be about belief, within the sense that it’s actually about mutual engagement. The loyalty applications that see the strongest engagement are those designed to be mutually useful. (Alternatively, poorly-designed applications undergo from weak engagement and low ranges of belief.)

Belief is extra simply damaged than it’s earned. Consider each time you’ve filed a lacking factors request on the Aeroplan eStore, or each time you’ve claimed lacking Marriott Bonvoy elite qualifying nights, or each time your frequent flyer quantity failed to connect to your ticket for Star Alliance Gold lounge entry. These moments discourage buyer participation, which finally hurts each events.

See Also

Nonetheless, tokenization on the blockchain helps cut back friction. It’s a verifiable system to make sure that you get your advantages, and to reveal that you’re entitled to them.

We’ve already seen this in different industries, reminiscent of music, with some cutting-edge artists providing advantages like backstage passes and royalty shares to their NFT-holding followers. And fandom of an artist or creator will not be solely in contrast to being a member of a model’s loyalty program.

I’m very to see what Etihad does on their roadmap, providing additional utility to NFT holders. What’s extra, Etihad has labelled EY-ZERO1 as its “first” NFT assortment. It appears they’re opening the door for future NFT collections, maybe every with their very own distinctive bundle of advantages – all verifiable on the blockchain, after all.

Tips on how to Get an Etihad Airways NFT

The EY-ZERO1 assortment goes on sale to the general public on July 21, 2022 at 2pm UTC. Every NFT will price US$349 plus native gross sales tax.

Etihad Visitor members have entry to an unique presale on July 18, 2022 at 7pm UTC. Right here, you may mint an NFT for 49,900 Etihad Visitor miles.

If you happen to transferred American Specific Membership Rewards to Etihad Visitor to fund your NFT buy, you’d want 66,534 MR factors from Amex Canada, or 49,900 MR factors from Amex US.

This works out to lower than one cent per level in redemption worth, though it will offer you early entry for a limited-edition product, which in your view could also be a priceless benefit.

Additionally, I need to say it’s tremendous cool that we are able to use frequent flyer miles to purchase tokenized digital belongings. Carry on extra integration!

Lastly, you may register your curiosity at to be entered right into a draw for 20 free NFTs.


Etihad Airways is launching EY-ZERO1, the airline trade’s first utility-driven NFT assortment. Get your distinctive tokens on July 21, or on July 18 if you happen to’re an Etihad Visitor member.

You’ll be able to be taught extra in regards to the collectible fashions, advantages of possession, and sustainability efforts on the Etihad web site and on Arcube, the corporate that has partnered with Etihad to develop this mission.

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