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Diageo, Vita Coco partnering on canned cocktail line

Diageo, Vita Coco partnering on canned cocktail line

Diageo, Vita Coco partnering on canned cocktail line


NEW YORK – Vita Coco Spiked with Captain Morgan is a brand new canned cocktail line from Diageo and Vita Coco that blends Captain Morgan rum with coconut water. The beverage is accessible in three flavors: lime mojito, pina colada and strawberry daiquiri.

The drinks have 5% alcohol by quantity and are bought in 4-packs of 12-oz cans for a steered retail worth of $14.99. The road of merchandise can be out there in 2023.

“Cocktail drinkers are in search of handy methods to take pleasure in prime quality basic tropical drinks, particularly rum-based ones,” mentioned Debra Crew, president of Diageo North America. “As we proceed increasing our ready-to-drink portfolio, we think about methods to raise the class, and it simply made sense to marry collectively two premium manufacturers which are cherished by shoppers around the globe.” 

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