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Amplifying the Spirits Trade – Meals & Beverage Journal

Amplifying the Spirits Trade – Meals & Beverage Journal

Amplifying the Spirits Industry - Food & Beverage Magazine

Rick Nielsen and Andy Roiniotis rocks spirits business with ROCK’N Vodka

By Debbie Corridor


Rock & Roll Corridor of Fame Legend Low cost Trick has rocked the music world since 1973. Their guitarist, founder, and inductee into the Rock and Roll Corridor of Fame, Rick Nielsen, is now disrupting the spirits business with ROCK’N Vodka. This spirit is a novel, silver and double-gold award-winning, one hundred pc non-GMO sugarcane vodka. ROCK’N Vodka is a trademarked, enjoyable, and distinctive spin on a basic spirit. Vodka is often distilled utilizing corn, wheat, or potatoes. Sugarcane vodka could be very uncommon.

Nielsen was launched to vodka in England whereas Low cost Trick was touring with Queen. “Roger Taylor [drummer for Queen] invited me to go along with him to a spot known as Nikita’s in London which primarily served frozen vodka, and I favored it, and that’s all I bear in mind.”

Nielsen and Andy Roiniotis, Vice President of Bella Rio Consulting, had been acquainted earlier than becoming a member of forces for ROCK’N Vodka. In reality, Low cost Trick was enjoying in a sold-out enviornment throughout from Roiniotis’ venue, The District Bar and Grill, on its grand opening day in 2012. Andy Roiniotis, Isabelle Roiniotis and Denny Trakas launched the ROCK’N Vodka model beneath Bella Rio Consulting in 2019.  Nielsen got here on as a co-owner shortly after the inception of ROCK’N Vodka.

“I used to be born and raised within the restaurant business,” explains Roiniotis, “I opened 5 eating places within the Illinois market and was usually being approached to launch new manufacturers. Vodka is the most well-liked spirit within the US and I spotted it was time to launch our personal model of vodka. We began to essentially get to know one another once we had been each concerned with funding conferences for the Arduous Rock On line casino in Illinois since we had been each traders. ROCK’N Vodka was a no brainer.” There are few vodkas being produced from sugarcane globally. Roiniotis explains, “we use pure sugarcane crops which might be distilled 4 occasions and completed at Rush Creek Distilling in Harvard, Illinois. No sugar or molasses is added after the distillation course of.”

ROCK’N Vodka is at the moment accessible within the 750mL measurement. “We wish to maintain it easy as a result of we wish to be simpler with the one product persistently,” says Roiniotis. “The flavour pattern in vodkas has gone away, and it’s a distinctive product, with such a novel style.” Nonetheless, there are plans to increase sooner or later with mixers to mix with the vodka.

The workforce of ROCK’N Vodka is international particularly with Nielsen’s worldwide attain along with his music. Followers on their social media embrace folks from all around the world. ROCK’N Vodka just lately turned an internationally distributed model, including Canada to its markets. Nonetheless, the workforce is being methodical with its outreach, progress, and worldwide distribution to grasp all legal guidelines and rules. At the moment, its accessible on-line and in retail shops and venues in america and Canada. 

ROCK’N Vodka additionally went public with an IPO on StartEngine. “StartEngine informed us that our model and our enterprise has introduced extra new traders to their web site than some other firm that has launched a marketing campaign on Begin Engine,” says Roiniotis. “Their strategic advisor is Kevin O’Leary from Shark Tank. It is a nice alternative to affix our workforce at” 

As for influences, Nielsen’s mother and father had been each opera singers and his father additionally directed symphonies, choirs, sang with Evangelist Billy Graham, and recorded over forty solo and group albums. Throughout Nielsen’s pre-teen and teenage years, the household owned a music retailer in Rockford, Illinois, the place Nielsen discovered, self-taught, to play a number of devices together with drums, guitar, and keyboards. “Let’s face it,” says Nielsen, “I’m within the leisure enterprise. Subsequent yr, Low cost Trick will nonetheless be touring in our fiftieth yr.” 

Artwork was a big affect for the model as properly. The paintings featured on the emblem and merchandise is painted by prime rock artist, Shannon MacDonald (, who has captured music icons together with The Beatles, Steven Tyler of Aerosmith, “The Arduous Day’s Evening Lodge” in Liverpool, in addition to the Rock and Roll Corridor of Fame.

Nielsen’s enterprise portfolio doesn’t cease at spirits. Nielsen is concerned in various Illinois eating places in addition to different tasks, too. The Stockholm Inn is situated in Nielsen’s hometown of Rockford, Illinois and Piece Pizza, in Bucktown, Chicago, is celebrating their 21-years in enterprise. 

Outdoors of his expansive work within the meals and beverage business, Nielsen is happy with his work with enterprise accomplice David Kalt. “After first assembly Rick, I contacted him about how we may very well be useful to one another within the Reverb idea. Rick began as a seed investor, advisor and influencer once we began Reverb in 2013. We assisted within the progress to over $1 billion in annual gross sales. We bought the corporate to Etsy in 2019,” Kalt recollects.

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“I’m an authentic and I accomplice with distinctive and authentic issues that I like,” provides Nielsen. Reverb’s web site consists of each instrument and accent an artist may wish and proceeds assist youth music packages. 

ROCK’N Vodka provides again to the neighborhood, just lately serving to to lift $10,000 to donate to the Rockford Peace Middle, a nonprofit group that gives companies to victims of interpersonal violence ( They’re additionally concerned with the Arduous Rock casinos all through the nation and are concerned with fundraisers for his or her charities. ROCK’N Vodka was engaged with the Bellator MMA Light-weight Champion, Corey Anderson, as he fought for the Champion title, whereas elevating cash for VetsRoll.

ROCK’N Vodka is partnered with Arduous Rock Casinos in america. The Arduous Rock On line casino in Rockford, Illinois, Nielsen’s hometown, has recreated the 1978 Hamer Checkerboard Explorer into their neon lit signal honoring the legend. Nielsen has performed just about each make and mannequin however his option to report and carry out is that this mannequin Hamer guitar.  Featured on the Meals & Beverage Journal cowl is Nielsen’s iconic five-neck guitar. 

The model has been trademark-approved and is at the moment being bought in eating places, bars, and retail shops all through america and Canada. ROCK’N Vodka is out there to ship to states throughout the US and is out there at main retailers like Walmart, Goal, Complete Wine, Schnucks, Binny’s, Goody Goody, Casey’s, Twins, and Specs, increasing to Kroger and Mariano’s sooner or later. 

For more information and to search out the product, go to and observe on Fb @ rocknvodkas, LinkedIn @ rockn-vodka, Instagram @ rocknvodkas, and Twitter @ rocknvodkas.


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